Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, Bud Light, the Gold Beer Sponsor of the Nightclub & Bar Show, will create the ultimate #UpForWhatever experience at the Welcome Kickoff Party with an unforgettable concert from multi-platinum superstar Nelly.

“Our customers have really enjoyed the ‘Up For Whatever’ experiences, from the ‘Epic Night’ spot during Super Bowl XLVIII to last summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, vice president, Bud Light. “This Up For Whatever concert will keep that spirit going, so expect it to be the most unique party experience at the 2015 Nightclub & Bar Show.”

For one night only, the Palms Pool located at the Palms Casino Resort will transform into a fully immersive experience for an unforgettable night. Grammy Award-winning and multi-platinum superstar Nelly will headline the event as part of the 30th Anniversary Celebration.

“Nelly is the perfect artist to give a high energy performance that will set the tone for an exciting three days of events and parties,” says Jon Taffer, president of Nightclub & Bar Media Group and host and executive producer of Spike TV's Bar Rescue. “The Bud Light #UpForWhatever activations have been a big hit, and we are so thrilled to bring this unique party experience to the attendees of our 30th Anniversary Nightclub & Bar Show.”

Stay #UpForWhatever and attend the Anheuser-Busch after party at Rain, featuring a surprise guest performance. Both events are open to all Nightclub & Bar Show badged attendees, exhibitors, speakers, sponsors and press. The 30th Anniversary Nightclub & Bar Show will take place in Las Vegas March 30-April 1, 2015. For more information or details on how to register, visit www.ncbshow.com.

About Nightclub & Bar Media Group
Nightclub & Bar Media Group, a division of Boston, MA based Questex LLC, is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this hyper-competitive and dynamic industry for 30 years. Nightclub & Bar Media Group produces the Nightclub & Bar Show (www.ncbshow.com), VIBE Conference (vibeconference.com/), Jon Taffer's Rescue Tour (ncbrescuetour.com/), Nightclub & Bar Marketplace (directory.nightclub.com/), Nightclub & Bar Top 100 (www.nightclub.com/Top100), Nightclub & Bar Awards, and produces daily content on www.nightclub.com.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About Nelly
Grammy Award-winning, multi-platinum superstar, entrepreneur, actor, and philanthropist Nelly has sold over 30 million albums/singles in his career and was named the #3 artist of the decade for the 2000s by Billboard. Nelly’s signature sound has led to success across multiple music genres including pop, urban, country, rhythmic, and adult contemporary. Nelly’s hit singles include some of the biggest songs of the 21st century such as “Hot In Herre,” “Shake Ya Tailfeather,” “Dilemma,” “Just A Dream,” and “Ride With Me.” Most recently, “Cruise,” a song by Florida Georgia Line featuring Nelly has broken the record for longest stay at #1 on Billboard’s Hot Country songs chart and has become the most downloaded country single of all time. Aside from music, Nelly is also starring on BET’s #1-rated reality series Nellyville and #1-rated sitcom Real Husbands of Hollywood, is co-owner of the NBA’s Charlotte Bobcats, owner of several clothing companies, owner of his own record label Derrty Entertainment, and actively involved in his own accredited college, ex’treme Institute by Nelly.