Celebrity NFL chef chooses agency of record

April. 22, 2015, District of Columbia, Washington– When it comes to the world of cooking and creating dishes that is pleasing to the senses and tastes good, celebrity chef Arif Assaf fits the bill! The celebrity chef is now pleased to announce his public relations representation with DreamStyle Media, a boutique Public Relations firm specializing in entertainment and lifestyle.

“Now that I have my team together, I am ready and very excited to move forward with my brand. We have a lot of exciting things coming up.” said Chef Arif.

Known as the “NFL Chef,” Chef Arif began his journey in the culinary world by becoming a foodie at a very young age. He began mimicking cooking techniques and recipes that were found on network television programs and family recipes.

Chef Arif has stretched his culinary career from his humble beginnings in his home kitchen all the way to cooking in various Washington, D.C. kitchens. Alongside cooking in various kitchens, Chef Arif is also the owner of Blue Rose LLC, an entertainment production company.

His cooking expertise includes Southern African, Mediterranean and Caribbean cuisine.

“I am very excited to work with Chef Arif. When a person truly loves their craft and can hone it, you have no choice but to respect and love it. I look forward to working with him.” said Samantha Pounds, Co-Founder of DreamStyle Media’s PR Division.

Chef Arif’s clientele includes cooking for members of Congress, actors and NFL players, of which he has gained the title as being known as the “NFL Chef.” In addition to his culinary skills, Chef Arif plans to release a new seasoning line later this year.

For media and interview requests, contact Samantha Pounds at spounds@dreamstylemedia.com.


Samantha Pounds
Public Relations Strategist & Consultant