Eli Zabar Launches E-Commerce Wine Website, elizabarwine.com, and Renames

400 Outstanding Old World Wines From His 16,000-Bottle Cellar
Available for Purchase – Plus Sommelier Tips, Educational Features and More
For Immediate Release, New York, NY — New York City’s iconic grocer Eli Zabar is launching a new e-commerce wine website, www.elizabarwine.com, putting his expansive Old World wine collection online for the first time. Last fall, Eli introduced select bottles from his 16,000-bottle cellar to the public at his new market-to-table restaurant Eli’s Table on the Upper East Side of Manhattan. Now the longtime wine collector is sharing even more bottles from his cellar on a new website which will feature a rotating selection of 400 wines available to ship to 33 states nationwide (several states do not allow wine shipment). The selection is also available at his brick-and-mortar store Eli’s List, his newly-renamed wine and spirits shop located at 1411 Third Avenue.

To launch his online wine collection, Eli has assembled a dynamic team of passionate and knowledgeable wine experts led by wine director Randall Restiano to showcase the best wines along with educational features for readers, including write-ups of Eli’s many vineyard visits from the past decade, to help shoppers choose the perfect bottle.

The new website features a curated selection of 400 Old World wines sourced from France, Italy, Spain, Austria, Portugal and Israel, with a special focus on Burgundy, Piedmont and grower Champagne varietals. His Old World wine collection highlights organic, sustainably-produced bottles -- some of which are biodynamic -- and all of which are produced with minimal intervention. The standards of quality that Eli and his team seek out in wines matches what he’s done for years with his impeccable specialty foods. Every year, Eli visits the family-run wineries he sources his selections from, searching for wines with accessible flavor profiles, and over the years he has built verticals in many vintages from some of the most respected producers in Burgundy and Piedmont in particular. Eli describes his wine philosophy simply as "drink old wine" — believing that wine is often consumed prematurely, so he holds onto his bottles much longer than the industry norm. His goal is to always buy great wine, age it and serve it only when it’s ready to display the wine’s true character. As such, the website notes when certain wines will be ready to drink. Eli’s aging cellar is part of his enclave on Third Avenue, connected to his gourmet market, wine shop and restaurant.

At www.elizabarwine.com, online shoppers can go behind the scenes of the wine world, reading Eli’s impressions of the Jura region or Randall’s profile of a wine producer in the Italian Dolomites. Their ‘Vineyard Visits’ series chronicles their trips with photos and tasting notes and could also be used as a great guide for planning one’s own trip to these regions.

The site is designed for wine beginners and aficionados alike. With the average price around $35, Eli also offers a Wine Club available in 4-, 6- or 12-month subscriptions where club members receive three bottles chosen by Eli and his team along with tasting notes. Eli has operated an e-commerce business (www.elizabar.com) shipping his breads, gift baskets and other specialty foods nationwide since 2006. Delivery from both sites is available nationwide via FedEx as well as throughout Manhattan via delivery service.


Deena Siegelbaum