MOLINARI, WORLD’S #1 SELLING SAMBUCA AND 375 PARK AVENUE SPIRITS INTRODUCE VOV, THE TRADITIONAL ITALIAN ZABAJONE CREAM LIQUEUR TO THE U.S.

Molinari, noted for Molinari Sambuca Extra, the number one selling Sambuca in the world, and 375 Park Avenue Spirits (formerly Van Gogh Imports), one of North America’s premier spirits importers, are proud to introduce VOV to the United States. This traditional Italian Zabajone Cream Liqueur, akin to American eggnog, is made from egg yolks, sugar, the highest quality, aged Sicilian Marsala Superiore wine and alcohol.

VOV was created in 1845 by Gian Battista Pezziol, a confectioner and nougat specialist from Padua Italy. Looking for a way to use the leftover egg yolks from his nougat-making process, Pezziol mixed them with Marsala wine, alcohol and sugar to make an energy drink, a popular trend at the time. He named the beverage VOV, short for “vovi,” the Venetian word for eggs. An immediate success, the drink won a silver medal in 1856. That same year, the Archduke of the Court of Vienna issued a patent with the royal double headed eagle. The spirit remained prevalent into the 20th century and was consumed by the troops during World War II for its energizing properties.

“The Molinari brand is synonymous with tradition, quality, craftsmanship and natural ingredients,” said Norman Bonchick, chairman and CEO of 375 Park Avenue Spirits. “We are thrilled to introduce VOV to our distributors, key accounts, leading cocktail experts and most importantly, consumers in the U.S.”

VOV is the perfect substitute for modern and classic cocktails that call for a fresh egg. Suggestions include:

Manhattan Flip
2 oz. VOV
1 oz. bourbon or rye whiskey
¾ oz. sweet vermouth
2 dashes Angostura bitters
Shake ingredients well with ice and strain into a chilled martini glass. Garnish with a Maraschino cherry.

VOV Arancia Fizz
2 oz. VOV
2 oz. orange or blood orange juice
3 oz. sparkling orange soda or ginger ale
Add ingredients to a highball glass filled with ice and mix (empty contents back and forth between a shaker and the highball glass until well mixed). Garnish with an orange slice.

Roma Silver Fizz
2 oz. VOV
1 oz. Campari
2 oz. grapefruit juice
Club soda
Shake first three ingredients with ice and pour into a highball glass that has a little bit of soda. Top off with additional soda and stir briefly. Garnish with a grapefruit slice.

Suggested retail price: $27.99/1 liter

VOV is now available in Chicago, New York and San Francisco.

About VOV
VOV is a traditional Italian Zabajone Cream Liqueur, akin to American eggnog. It is made from egg yolks, sugar, the highest quality, aged Sicilian Marsala Superiore wine and alcohol. VOV was created in 1845 by Gian Battista Pezziol, a confectioner and nougat specialist from Padua Italy. Looking for a way to use the leftover egg yolks from his nougat-making process, Pezziol mixed them with Marsala wine, alcohol and sugar to make an energy drink, a popular trend at the time. He named the beverage VOV, short for “vovi,” the Venetian word for eggs. An immediate success, the drink won a silver medal in 1856. That same year, the Archduke of the Court of Vienna issued a patent with the royal double headed eagle. The spirit remained prevalent into the 20th century and was consumed by the troops during World War II for its energizing properties. VOV is the perfect substitute for modern and classic cocktails that call for a fresh egg. SRP: $27.99 / 1 liter. For more information, please visit www.vovzabajone.com.

About 375 Park Avenue Spirits (Formerly Van Gogh Imports)
Over the past decade, 375 Park Avenue Spirits has become known as one of the top spirits importers, specializing in superior brands with a distinctive history of innovation. The diverse portfolio spans the premium- to luxury-spirit categories and includes multiple marques from leading international producers: Van Gogh Vodka and Gin from Holland; Molinari liqueurs, VOV and Limoncello di Capri from Italy; and Tap Whisky and Spicebox from Canada. For more information, please visit www.375park.com.

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Please Enjoy Responsibly
VOV is imported into the U.S. exclusively by 375 Park Avenue Spirits
375 Park Avenue Spirits, Tampa, FL - 36% ALC/VOL (72 PROOF)

Contact 

Contacts:

For more information on MOLINARI:
Stephanie Fray, 646-314-4413
stephanie@conundrummarketing.com

For more information on 375 PARK AVENUE SPIRITS:
Amy Mironov Janish, 646-469-4450
amironov@375park.com