Potatoes are #1 Food Eaten for Dinner at Restaurants

FOR IMMEDIATE RELEASE

POTATOES ARE TOP FOOD EATEN AT DINNER

Denver, Colorado. Never underestimate the power of potatoes to add contemporary excitement to your menu and drive sales. The 2014 U.S. Potato Board Segmentation Study, an online survey of 3,000 American consumers, shows that potatoes are the number one food eaten for dinner at restaurants, outranking poultry, salads, pizza and other vegetables. The report also found that when consumers consider what to order when dining out, they prioritize value, flavor and freshness most, indicating that potatoes align well with these attributes. Furthermore, consumers are unlikely to order a substitute food if potatoes are not available, which proves the demand consumers have for this versatile vegetable.
For a wide variety of on-trend potato menu recipes and ideas, visit www.PotatoGoodness.com offering a wealth of potato research and nutrition information.

About the United States Potato Board

The United States Potato Board (USPB) is the nation’s potato marketing and research organization. Based in Denver, Colorado, the USPB represents more than 2,500 potato growers and handlers across the country. The USPB was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, the USPB is proud to be recognized as an innovator in the produce industry and dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

Contact 

For: United States Potato Board
Susan Weller
303.873.2324

From: Ketchum
Jena Garlinghouse
415.984.6234
jena.garlinghouse@ketchum.com