Traditional Shareables, Bold Flavors and Healthy On-The-Go Options: Kerry Publishes an Article on Leveraging Snacking Trends

To support chain operators in the commercial segment, Kerry introduces its third educational article, “Snacking Trends: Capturing Extra Dollars in the Afternoon With a Strong Snacking Menu and Kerry Brands.” Focused on translating emergent snacking trends in commercial chains, this article defines the three types of snackers and how operators can reach each customer with a robust snacking menu.

Due to hectic schedules and busy lifestyles, 48 percent of all eating occasions today are snacks. In fact, more than 50 percent of consumers admit to snacking at least twice a day.

According to Nielson Research, the three types of snackers today are: Planners, Spontaneous and Purposeful. Strategically catering to each customer by offering the right snacking selections during the right daypart is imperative to success within the foodservice industry.

“Operators must appeal to snacking customers in order to survive,” says Brenda Renee Turner, marketing director of beverage brands for Kerry. “Reinventing what customers view as snacks and making them readily available for on-the-go consumers is key to growing a commercial chain operation in this snack-centered society.”

In addition to data and consumer research, Kerry cites real life examples from a variety of internal flavor specialists, key influencers in the foodservice industry and editors of foodservice publications such as Sam Oches of QSR Magazine.

"Snacking is becoming a more important meal occasion for operators to focus on as customers increasingly diversify their dining habits,” says Oches. “Whether as part of a diet or in order to be more adventurous with their food choices, customers are turning to snacks — late morning, afternoon, and even late night — and spreading out their food consumption throughout the day.”

For additional menu inspiration or to read the complete “Snacking Trends: Capturing Extra Dollars in the Afternoon With a Strong Snacking Menu and Kerry Brands” article, visit www.MyDrinkWorks.com/Community/Industry-News.

About Kerry
Kerry provides the foresight and technology to help develop, manufacture and deliver innovative taste systems, functional ingredients and integrated solutions that delight and nourish consumers across the globe. Kerry has more than 30 manufacturing facilities across the United States. Kerry’s food and beverage brands include Golden Dipt®, Golden Ladle™, Wingers® Hot Sauces, DaVinci Gourmet®, Big Train® and Oregon Chai®.

1. Technomic, 2015
2. Nielsen Research Uncovers Three Types of Snackers, Convenience Store News, 2014

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