ULTIMATE AMSTERDAM EXPERIENCE UP FOR GRABS IN 9TH ANNUAL “BOLS AROUND THE WORLD” BARTENDING CHAMPIONSHIP

Global Mixology Competition Returns with a New Format

Lucas Bols announced today that registration is now open for its global bartending competition, Bols Around the World. The first challenge will be posted April 1 at midnight Central European Time (7 pm Eastern; 4 pm Pacific).

Now in its ninth year, BATW is designed to inspire and challenge the bartending community while spotlighting emerging stars. The competition consists of 12 challenges over 12 weeks with a new challenge shared every Monday at BolsAroundtheWorld.com. Each challenge is based on the 12 core principles taught at the Bols Bartending Academy including speed, efficiency and responsibility. Points are to be awarded by a panel of judges and by fellow competitors.

In a format twist, the 2015 competition will also reward hospitality-related skills such as hosting and storytelling.

Said 2014 winner, American Kate Gerwin, “The revised competition format rewards well-rounded bartenders by taking into consideration a bartender’s entire skill set from how guests are greeted to how they’re treated during their stay to building a cocktail.”

At the end of week 12, the 20 highest-scoring bartenders will be invited for a one-week journey of education, inspiration and excitement during the Bols Ultimate Amsterdam Experience.

Gerwin encourages her fellow bartenders to enter. “This is a competition unlike any other. The experience I had last year was life changing and was highlighted by the trip to Amsterdam and meeting my Bols family – bartenders from all over the world who share my passion.”

Participants can create a profile and learn more about the competition’s rules and regulations at www.BolsAroundtheWorld.com.
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Follow the competition @bolsbartending on Facebook, Twitter and Instagram.

About Lucas Bols

Lucas Bols B.V. was originally established in 1575 in Amsterdam. This year marks the company’s 440 year anniversary. As one of the world's leading cocktail liqueur and spirit producers, Lucas Bols prides itself on its commitment to innovation and excellence. For centuries, it has been mastering the art of mixing, blending and creating quality liqueurs using centuries old recipes, while striving to produce cutting edge, versatile solutions to suit contemporary palates. The Bols Liqueurs range comprises 30+ different flavors, making it a leading authority in the cocktail sector. Lucas Bols B.V. distributes across 110 countries worldwide.

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Contact 

For press information and images please contact Debbie Rizzo, Drink PR:

Debbie Rizzo
617-233-8024
Colin Baugh
Colin@EmblemPR.com

323-219-3427